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English> NEWS> Südback 2017: "Craft inspires…"

Südback 2017: "Craft inspires…"

"CRAFT inspires…": Under this motto, IREKS is welcoming you to Stuttgart this year.

Craft stands for traditional craft combined with creativity and individuality.

Inspired by the craft beer scene, a marketing concept relating to the new malt cuvée CRAFT-MALZ, being both convincing and innovative, is waiting for you. The new product CRAFT-MALZ is a basic product which allows the bakeries a great deal of scope for craft creativity and joy of experimentation. The composition of high-quality speciality malts from the IREKS company's own malthouse, rounded off with exclusive hop oil, gives the baked goods a malty-aromatic taste. The characterful craft baked goods convince due to a long-lasting crust crispness as well as to their moist, soft crumb and appetizing crust colour.

"CRAFT heroes"– Crafty snack ideas with CRAFT-MALZ baked goods

With the snack concept "CRAFT heroes", IREKS connects what belongs together anyhow and shows how the topics "bread culture" and "snacks" can be combined in an optimal way. They are called "Prinzessin Kichererbse", "g'rupfte Sau" or "Fräulein Gaga" and come from the IREKS snack factory. These tasty, crafty street food recipes are creative street food delicacies where culinary variety meets an unrestrained joy of discovery.

URIGES 8-KORN – Eight types of grain, infinitely "ancient" enjoyment!

The combination of eight different types of grain, among these the popular ancient grains of perennial rye and emmer, as well as spelt and quinoa, gives the URIGES 8-KORN baked goods specialities an especially authentic character and provides a perfect, malty-aromatic taste experience. New, selected recipe creations, such as the ancient multigrain Krusti, the ancient 8 grain loaf or the ancient pumpkin roll, demonstrate the versatile area of application of URIGES 8-KORN and are being presented at the Südback for the first time.

Immerse yourself with us in the IREKS Craft World and visit us at the Südback Fair in Stuttgart on stand 1D51 | Hall 1!