"Reconnu Saveur de l’année 2008" for our HALLY’GRAIN
To live like God in France – who doesn't yearn for this? For the French are real gourmets, and the country neighbouring to our west is viewed by many people as the epitome of culinary centres. One eats not only to be satisfied, but the enjoyment of high-quality and perfectly prepared food is the focus of attention. Our subsidiary IREKS-FRANCE was recently awarded the official seal "Reconnu Saveur de l’année 2008" for the mix HALLY’GRAIN, with which the speciality bread of the same name is made in French bakeries. This title, which can be translated as “Recognized Taste of the Year”, has long offered experts and consumers a very highly-valued selection criteria which has become the number 1 in France from the viewpoint of the media. Independent studies show that the majority of French consumers know the seal of approval and are influenced by it when buying. |  | With immediate effect and until the end of 2008, we can not only advertise the taste experience of HALLY’GRAIN bread in the bakery world, but also to the French consumers. Our mix with various types of grain and oilseeds, which already received the award “Reconnu Saveur de l’année” in the year 2005, therefore has a quite special position in the future as well. As a special advertising medium, IREKS-FRANCE has had a Smart created specially in the HALLY’GRAIN design, which will be on the road in France in the coming months. 
In this way we are looking forward to further taste experiences with HALLY’GRAIN together with IREKS-FRANCE in the country of gourmets and bon vivants. |
